CBI Corporate Identity Manual
The corporate identity manual of CBI, Centre for the Promotion of Imports from developing countries, was developed to better express our identity. The manual is accessable through the internet. It is aimed at CBI employees, CBI external experts, CBI partners as well as (graphic) designers and other suppliers. It provides information about the management of the corporate identity , the elements of the identity and the correct application of these elements. Furthermore the website contains frequently asked questions and provides an emailaddress on the help page in case you have any questions concerning the corprate identity or the manual.
Excerpt:
The pattern
The graphical style is based upon the circles which are part of the logo. By virtue of its symmetrical graphical form, the pattern can be applied in many different ways, for example through repetition or rotation. On the basis of this concept a number of different patterns have been developed. These patterns may be used in printed and other communications. (…)
The coloured planes
In order to emphasise the grid, coloured planes in (shades of) the corporate identity colours may be used. Transparancies, combined with patterns, may be used also.
In addition coloured photographs or photographs in duotone may be used as well.
Example of the use of vertical planes in CBI's corporate identity
(…)
Source:
CBI Corporate Identity Manual [Pdf]
