BMA launches new corporate brand identity
Pakistan's Premier Investment Group, BMA, announced the launch of its new corporate brand identity, replacing its existing branding of the past 15 years, for the Group's businesses, including BMA Capital, BMA Asset Management and BMA Trade, said a press release.
Chief Executive of BMA Capital Farrukh H Khan at the new logo unveiling ceremony said BMA's name was derived from Bismillah and the 'bey' in 'Bismillah is the center of BMA's new logo.
“It represents BMA's core value of integrity, in the best interest of all our stakeholders. The new brand identity is a perfect combination of bringing together BMA's heritage of the last 15 years with the exceptional growth in BMA's businesses moving forward,” he added.
“The new logo retains the red colour symbolising continuity and passion with the previous logo and incorporates silver, which is traditionally associated with currency and coinage. The final result is both modern and unique.”
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Source:
Business Recorder
