New Visual Identity for KPN
The new visual identity of KPN – presented on Tuesday, March 21, in the Olympic Stadium – is being implemented in cooperation with NykampNyboer. In the first few weeks after 21 March, the new corporate identity will be visible on the head office building, various vehicles, the printwork and sponsoring statements of KPN. The new style is also highly visible in the marketing communication resources. Other assets, such as façade signage, retail locations, workwear and the remaining vehicles, will follow in the months following March 21.
NykampNyboer also developed the new online KNP corporate identity portal, where all authorized communication and marketing employees at KPN and its offices can find specifications and applications to present a consistent image and share and protect knowledge.
NykampNyboer and its project managers and specialists spent some three months preparing this confidential and complex introduction. The rollout continues over the months to come.
More:
The motion version of the logo.
Credits:
NykampNyboer
Client Director Bert Langius
CEO Marc Cloosterman
Studio Dumbar
Art / Creative Director
Tom Dorresteijn and Michel de Boer
