Sahara One Television changes logo, on-air identity
They've done it yet again! Sahara One Television has once again changed its on-air channel identity and logo.
In order to reflect the dreams and aspirations of the new age Indian woman, the channel will don a new logo from 28 March. Inspired from the blooms of a lotus, the colours and form speak for themselves. (…)
The channel had last changed its logo in October 2004.
Sahara One Television's new logo retains the company's distinctive saffron and green stripes next to the company name Sahara.
The Singapore based Bruce Dunlop Associates has designed the new on-air look for the channel, with Bollywood music director Shantanu Moitra designing the sound for the new packaging.
“The new logo is designed by Yellow Frog a design outfit of Percept H, part of Percept Holdings Company and gives Sahara One Television the crucial singular visual identity along with colour palettes that give continuity and a never-ending promise. Though the new logo is soft in appeal, it has an inner strength that is exuded via the bloom and the colours. It is interesting to notice that the form that is created for O is inspired from a lotus petal,” said Sahara One Television COO Purnendu Bose.
Speaking on the reason behind changing the logo, Bose said, “The old logo with the diamonds around it was too restrictive and was not flexible. It wasn't a reflection of the true Indian woman and we wanted a logo that reflected our target audience.”
(…)
Sahara One Television's various phases of transition
Source:
Indiantelevision
