Air New Zealand unveils a brand new look
A stylish new uniform, distinctly New Zealand greenstone colour palette, a beautiful extension of the koru, and a more relaxed and friendly way of greeting customers were key changes unveiled today, in the first stage of Air New Zealand's progressive transition to a new brand identity. (…)
“The refreshed branding and new uniforms are more than just a change in the way we look. This is the first brand refresh we've undertaken in more than a decade and reflects the journey we are on towards creating a more uniquely New Zealand brand that celebrates pride in our own country and the warmth, integrity and diversity of our people, culture and spirit,” said Mr Fyfe.
“As a country, we are renowned for our breathtaking scenery and landscapes, and our Maori heritage and uniquely New Zealand culture. Here-in lies the inspiration for our new uniform, based on a distinctly New Zealand colour palette reflecting the colours and textures of our country, woven from New Zealand merino wool and featuring Maori designs created by Maori artist, Derek Lardelli.”
New Zealand's landscape is also a key inspiration for selecting a rich greenstone colour as the foundation for the airline's new brand identity. Interwoven into the branding is the new fern-like extension of the koru which represents the journey of the Air New Zealand koru as it glides along the brow of the night sky.
Complementing the airline's drive for a more uniquely New Zealand identity is its quest to deliver distinctly New Zealand style service.
“As a nation, we are renowned for our sincerity, warm and friendly manner, spontaneity and easy going nature. Here-in lies the reason for removing the overbearing desks at the entrance of our Koru lounges.
“Part of our new look identity is about learning to embrace and share the characteristics that underpin our Kiwi nature, so from now on, our staff will greet Koru lounge guests with a welcoming smile just as any Kiwi would welcome guests into their own home,” said Mr Fyfe.
Air New Zealand will progressively introduce its new brand identity to airports, lounges and offices around the world over the next two years.
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Source:
Scoop
