Winnipeg - Visual Identity Guidelines
Excerpt:
The City of Winnipeg is a vibrant, culturally diverse and forward-looking city of the World. Our visual identity plays a significant role in our strategy for branding Winnipeg both nationally as well as on the global stage. When properly and consistently implemented, our corporate signature becomes a valuable asset for the City and an important part of our identity as citizens of Winnipeg.
Our Signature
The Winnipeg logo captures the spirit, energy and diversity of our City while balancing a sense of our heritage with our progressiveness. It is also an interpretive depiction of our character, our people and our landscape, making it uniquely Winnipeg. Though each person who sees the symbol will ultimately apply their own set of values and meanings, each of the logo elements carries with it a theme that represents Winnipeg.
The two crescents atop the sweeping plane symbolize an embrace reminiscent of the caring, friendly and welcoming nature of the people here. The depiction of movement in these two elements alludes to the momentum and dynamism that is evident throughout the City. The sweeping line that supports the two crescents represents the vast horizon line and open sky characteristic of Winnipeg.
The red circle in the centre of the logo symbolizes the heart of our community and our people. It is also suggestive of the fact that Winnipeg is located at the center of the country and the entire continent.
The rich colour palette symbolizes the diversity that exists in our cultures, our seasons and our crisp, clean, beautiful landscapes. As a whole, the graphic resembles a rising sun above the horizon and also mimics the form of a leaping figure. These combined elements depict the energy and momentum of our forward-looking nature, while the positioning line speaks to the strength of our character.
We are a city of the World, with roots in the place we call home, Winnipeg.
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Applying the Visual Identity
Source:
Winnipeg - Visual Identity Guidelines [Pdf]
