Gentiva® Health Services to Celebrate Healthfield Acquisition and New Visual Identity at March 27
Gentiva Health Services, the nation's largest provider of comprehensive home health services, will celebrate its recent acquisition of The Healthfield Group, Inc. and the official launch of its new visual identity on Monday, March 27, when Chairman and CEO Ron Malone presides over the NASDAQ Opening Bell at 9:30 a.m. ET. (…)
Gentiva's new visual identity, including a new corporate logo, color palette and web site, is the latest step in a branding initiative launched in 2005 to highlight Gentiva's leadership in the marketplace and its creation of exceptionally positive and memorable customer experiences. The Company's new logo features a plum-colored circle with a single white dot in the center, which is symbolic of the Gentiva patient. Surrounding dots, suggestive of a medical cross, represent the collaborative approach Gentiva employees exhibit in delivering superior clinical care and exceptional customer experiences.
On the web site, http://www.gentiva.com/, visitors are finding a new look, with pages devoted specifically to patients, health professionals and investors, as well as a Health Education Center that is beneficial to both consumers and clinicians. The site now features additional information on products and services, including the superior clinical outcomes produced by Gentiva's specialty programs, as well as an expanded section on careers supporting Gentiva's drive to be an employer of choice.
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Source:
PR Newswire
