Saint Petersburg - Graphic Identity Manual
This Graphic Identity Manual is a Student work. And has nothing to do with the city itself. It’s a bright young student’s work, fictional, a school exercise by Dave Werner for his “System Branding” class.
Hear more:
Dave Werner
Excerpt:
Brand Vision
A single city defines Russia. The city of Dostoevsky and Tchaikovsky. The city of unrivaled architecture and the magnificent white nights. The city of inspirational endurance. Saint Petersburg will build upon Peter the Great's vision as “Russia's Gateway to Europe” and become “Russia's Gateway to the world.”
Brand Mission
By modernizing Saint Petersburg through technological advances while continuing to promote the city's rich history and art, it will rival the global stature and significance of major European cities while remaining distinctly Russian. Saint Petersburg is the past and present voice of Russia, and will continue to be Russia's financial and cultural leader for the future. (…)
Signature
The official trademark of Saint Petersburg depicts a flame silhouetting one of the famous Rostral Columns. These crimson towers with ever-burning signal flames have served as city landmarks for hundreds of years to sailors and travellers alike. The vertical column symbolizes strength with its sturdy, upright form. The flame it sits inside, as well as the implied smaller flame created by the negative space above the column, represents the perseverance and hope of the city.
The symbol of the rostral column was chosen due to its welcoming nature, while remaining unique to Saint Petersburg. The columns have often been the first and last thing a sailor would see during a visit to the city. This fits in well with Peter the Great's vision; the column is Saint Petersburg's beacon to the world, a permanent signal of Russian culture and beauty.
(…)
Print Advertisements
Letterhead
Source:
Saint Petersburg - Graphic Identity Manual
