University of South Australia - Design Standards
Excerpt:
The University of South Australia strives to achieve visual continuity across the wide range of its communication activities. These activities include publications, stationery, electronic media, merchandise, displays and signage. A consistent visual identity provides for easy recognition and helps to build the University’s marketing brand. This brochure outlines the rules and guidelines which, when applied consistently, will aid in the achievement of these aims.
The crest
The crest is a solid, simple and distinctive design that promotes memorability and easy recognition. The shield is shaped and based on the letterform “U”, the ‘uplifting’ forms express aspiration to higher achievement. The internal structure can be interpreted as 3 dimensional, further increasing visual interest.
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Corporate communication
Student recruitment publications
Source:
University of South Australia
