FIND/SVP Changes Name to Guideline
FIND/SVP, Inc., the nation's only single-source provider of customized business research and analysis, today announced it has changed its name to Guideline.
The new brand marks the business research company's shift to providing its clients with integrated business research and analysis that delivers greater return-on-investment.
The new name communicates the research firm's goal of guiding clients through the process of determining the most optimal research tools and methodologies needed to answer their most pressing business challenges. With the assimilation of four acquisitions over the past three years, Guideline now offers a portfolio of customized business research services to support the entire enterprise in four key areas: On-Demand Business Research, Custom Market Research, Strategic Intelligence and Product Development Intelligence.
“For more than three decades, FIND/SVP has been associated with on-demand secondary research, but now we can serve as a single source for all of corporate America's business research needs,” said David Walke, Chairman and Chief Executive Officer, Guideline, Inc. “Our new name more accurately represents our complete suite of products and services and our shift to a more integrated approach that supports the entire business through customized business research and analysis.” (…)
The new name will be used beginning today, which includes a re-branding of all sales and marketing materials, as well as a completely redesigned website located at http://www.guideline.com.
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Source:
PR Newswire
