VisionTV group rebrands as S-VOX
New corporate identity reflects recent growth and expansion
Canada's VisionTV group of channels will adopt a new corporate identity to reflect the organization's dramatic growth and transformation over the past five years.
Bill Roberts, President and CEO, said the group's range of brands will be gathered together under a single corporate umbrella: S-VOX.
Said Mr. Roberts: “What was once a single analogue television station is now a growing multi-media enterprise encompassing digital TV services, new media, an international programming distribution arm and more. We needed to create a unifying brand name - one that would be in keeping with our mission and values.” (…)
The S-VOX logo created by Riordon incorporates a simple but forceful typographic, along with an icon in the shape of a voice balloon. This icon features the shape of an “S” in reversed-out space, symbolizing the unseen nature of the spiritual. It is positioned above the typographic, to convey the sense of something greater than ourselves.
The logo colours are red and purple: royal shades rich in symbolic associations with the majesty of the divine.
Said Ms. Mandryk: “The S-VOX name has great boldness and clarity, and travels well across linguistic boundaries. It also evokes a powerful sense of what we have always strived to be: an organization that is insightful, inspirational, celebratory and visionary.”
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Source:
CNW Group
