Christian Aid points to a new direction
Christian Aid is launching a new logo designed to make the leading international development charity instantly recognisable and to attract new supporters.
The new look is based on the charity’s iconic red envelope, used to collect money during Christian Aid Week – the biggest fundraising week in the UK which last year raised £14.8 million.
The logo has been designed to simplify Christian Aid’s look in recognition that the old logo was inflexible in the rapidly changing forums of the internet, TV, print and advertising.
The logo will help the charity reach a younger and wider audience, of all faiths and none, with its bold, energetic design which draws attention to Christian Aid’s uncompromising, challenging attitude and determination to push for change. (…)
Michael Johnson of Johnson Banks creative agency, creators of Shelter and the UK’s EU presidency logo, was delighted to work on such an established brand.
‘The new identity should enable Christian Aid to explain their complex and extensive activities in a coherent way and reach out to a younger and more secular audience without losing their core supporters.’ he said.
Source:
Christian Aid
