New YWCA focus on racism, gender equality
by Ashley Adams
The YWCA has refocused its mission to combat racism and advocate gender equality in a bright orange hue.
But it's not orange. It's persimmon.
The YWCA of Hanover, along with others nationwide, unveiled a new persimmon-colored logo to be featured on all buildings, materials and in all faucets of communications.
The new logo reads: Eliminating Racism Empowering Women YWCA.
A sign boasting the new logo and color was hung outside the organization's building on Chestnut Street Wednesday by Impressive Signs of York.
Leslie Bentz, YWCA marketing director, said the color was chosen because it is associated with the sun and conveys warmth and assurance.
It also symbolizes social force and bravery and embodies the emotions, attractiveness and independence that is found within the YWCA, she said.
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Source:
Evening Sun
