City adopts 'Full of Life' branding as latest marketing tool
by Patrick Blennerhassett
Tourism Victoria officially launched their new “destination brand” this Tuesday.
The unveiling took place at the The Fairmont Empress Hotel in Victoria which outlined Tourism Victoria's new creative marketing strategy including a new logo, slogan, consumer advertising concepts as well as a new visual corporate identity.
The branding project began early last year. Trapeze Communications of Victoria won the bid to develop the new brand creative approach and materials, beginning with a new slogan for the Victoria destination which is “full of life.”
For more information about the new look for Tourism Victoria, go online to http://www.tourismvictoria.com.
Source:
Saanich News
