Damelin unveils exciting new brand identity.
New brand identity reflects Damelin’s determination to lead and inspire as a survey finds that its graduates are the most employable in South Africa.
AS THE education sector becomes more competitive, and learners confront an increasing number of tertiary offerings, leading private education institution, Damelin, has unveiled a new corporate identity in a move to reinforce its positioning and reputation.
The new look and feel is reflective of Damelin’s determination to lead and inspire quality private tertiary education and training throughout southern Africa and has been designed to reflect the excellence and progress that the institution is known for.
“As tertiary education moves forward, and the needs of students change, there is a requirement for us to constantly review how we are perceived. Our new image encapsulates the emotional connection with our market and communicates the aspiration, vibrancy, energy, dynamism and quality associated with Damelin,” says Vivienne Le Roux, marketing executive at Damelin. (…)
Damelin’s new brand identity was launched recently, and is being rolled out across each of its campuses, and across all its collateral and communication material. Damelin’s website (www.damelin.co.za) went live in early November. It was the first in a series of communication tools and design elements that will be revealed over the next few months.
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Source:
Fin 24
