The Fletcher School Brand
Excerpt:
Style Manual
The style manual lays out a limited and manageable set of options for display of the Fletcher brand in a large variety of real-world applications.
Applying these guidelines consistently over time will strengthen the Fletcher brand visibility. (…)
The Fletcher “Flag”
The new symbol for The Fletcher School of Law and Diplomacy is the “Fletcher Flag”. As the central component of the Fletcher School graphic identity system, the new symbol represents the distinctive and defining characteristics of this dynamic academic institution.The flag motif speaks to the school’s mission in preparing leaders
of influence in the national and international arenas, as well as stability, security, and justice.The stylized “f” connecting the two vertical bars implies creating connections and understanding in an interdependent world.
It is critical to the success of the identity program that this symbol is used according to the guidelines herein without alteration to reinforce the unique brand messages inherent in the Fletcher School mission.
(…)
Fletcher Flag
Source:
The Fletcher School Brand
