Seven Hills Foundation Graphic Standards
Excerpt:
Introduction
The Seven Hills Foundation Logo, is the fundamental visual expression used to identify our organization. The customized typographic treatment and icon with seven hill motif embodies our mission of empowerment and independence.
Maintaining a unifi ed brand identity is crucial in the promotion of our message and service. With every advertisement, newsletter or billboard, we have the potential to reach every person in need, as well as gain the support of our community at large. (…)
Our Mission Statement
The mission of the Seven Hills Foundation and its Affi liates is to promote and encourage the empowerment of people with signifi cant challenges so that each may pursue their highest possible degree of personal well-being and independence.
Our Vision Statement
Seven Hills Foundation will be a preeminent leader and resource in the identifi cation of unmet community needs; in the promotion of individual supports; and as an advocate of emerging public policy which exemplifi es the value and dignity of all people.
Core Values
Autonomy, Community, and Choice
Curve Graphic
The curve graphic communicates the unique visual and metaphorical qualities of the logo’s hill icon.
The understated horizontal arc lends stability and acts as a unifying graphic when used consistently throughout all design-related materials. Due to the subtle contour of the curve, extreme cropping is not permitted.
The curve should always appear in the subtle hues of the color palette and be integrated into a layout in a manner that supports the content and our brand, rather than over-power it.
Proper Colors
Source:
Seven Hills Foundation Graphic Standards [Pdf]
