Vivo Brand Guidelines
Excerpt:
Our Vision
Our ambition is really simple. Let’s build the biggest, best brand in Brasil. A brand that is loved and understood by everyone. A brand that is playful; that encourages new ideas and new ways of doing things. We want everyone to get involved and enjoy being a part of building a unique, exciting community for Brasil.
You and Vivo
Our brand affects everything we do, how we look, how we talk, how we do business. It will help us to be a vital part of people’s lives in Brasil. But it’s not going to be easy, with it comes a great deal of responsibility. We need you to help us make it happen. Please take the time to read and understand the four sections contained in these guidelines. Don’t worry, it’s not too complicated, in fact we think you’ll enjoy it.
Building the Brand
Our brand affects everything we do, how we look, how we talk, how we do business. It will help us to be a vital part of people’s lives in Brasil. But it’s not going to be easy, with it comes a great deal of responsibility. We need you to help us make it happen. Please take the time to read and understand the four sections contained in these guidelines. Don’t worry, it’s not too complicated, in fact we think you’ll enjoy it.
vivo cards
Vivo brochures
Source:
Vivo Brand Guidelines
