Reuters Corporate Identity Guidelines
Excerpt:
Why our brand is important
As with our people and our products, the Reuters brand represents who we are as a company, and what we stand for. If it’s treated inconsistently or in a haphazard way across our marketing communications and within different regions, then the message to customers and prospects is that, as an organization, we are not a reliable organization. In contrast, if our brand is communicated consistently, powerfully, it can inspire people, and help them perceive Reuters as the dynamic, forward-looking company we wish to be.
Our bottom-line success depends on the thousands of interactions people have with our products, services and employees every day. More positive associations with our brand mean more customers place their trust in us as their source of news, images, and financial information. They’ll think of us before our competition, and may give us more business as a result.
When we send consistent messages through all our diverse touchpoints, those associations can only be reinforced, and built upon in nuance and potency. To understand better why consistency is important, let’s explore the strategy behind our brand.
Business cards
These business cards have been designed to a size that is more of an international standard, so the company can maintain consistency, worldwide. (…)
There are several versions of business cards, to accommodate different amounts of information, from Reuters Training to Reuters Messaging, product support, and more. The backs of the cards can either be blank or carry a Reuters image you select from several options. (…)
Option 4
Photography example
Self and Multi-part mailers
Self-mailers - such as certain invitations, promotional flyers, and postcards - carry their own postage and are not inserted into envelopes. Technically, they can be virtually any dimension, though large or unconventional sizes will necessarily require additional postage. Also keep in mind that regional postal requirements will dictate the size and placement of the mailing area.
Multi-part mailers are comprised of more than one element, with all elements inserted into a separate envelope that carries postage and addressee information. These pieces can be a particularly cost-effective means of communicating separate messages to a given audience.
(…)
Dimensional mailer - closed
Dimensional mailer - open
Source:
Reuters Corporate Identity Guidelines
