New Corporate Design: Zumtobel Staff becomes Zumtobel
Zumtobel Staff is entering a new era with a brand relaunch. A new logogramm combined with an additional icon is a strong symbol for the fascination light and strengthens our visual image.
Another milestone in the history of our organisation was marked. The “Zumtobel Staff” brand is being replaced by a memorable logo. It concentrates on the name Zumtobel.
Our commitment to make our brand as a premium requires a distinctive, striking profile. This is part of our consistent approach of growing as a global brand. Light must provide a vivid experience and must generate emotion. The new corporate design visualizes our strategic mission and strengthens our visual image.
The new logo combined with an additional icon with its shading from light to dark is a strong symbol for the fascination light. It can readily be used in the form of a hologram, relief or LED on surfaces, and in the field of multi-media. The clear message of the new logo and the appealing light icon make our Corporate Identity easier to recognize and easier to grasp, especially in the English-speaking and Asian regions.
The new Corporate Design is combined with a global image campaign with the motto “humanergy balance” - i.e. the balance between the emotional and biological effects of light on the one hand, and energy-efficient, sustainable use of light on the other.
Source:
Zumtobel
