Manpower Inc. Refreshes its Brand to Encompass its Full Range of Services
Manpower Inc. announced that it has refreshed its brand across its global network in 72 countries to align with the range of services that the company offers today. The company is rolling out a new logo, marketing materials and advertising campaign across its 4,400 offices worldwide. Manpower's branding initiative also has encompassed streamlining the brands under which it provides services worldwide, as well as training its 27,000 employees on the new brand. (…)
The new Manpower logo consists of five oval shapes in five different colors, which comprise the initials “MP” and reflect the range of services that Manpower now offers. The Manpower Professional, Elan, Jefferson Wells and Right Management logos have all been redesigned to align with the new corporate brand. All of these new logos can be viewed at http://www.manpower.com/mpcom/content.jsp?articleid=38 . (…)
Manpower engaged two leading international agencies to help develop its new brand. Wolff Olins, a branding agency based in London, created the logo and corporate identity. Grey Worldwide, based in New York, created the new advertising campaign.
old Manpower logo
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Manpower
