Hospice of Michigan - Corporate Identity Guidelines
Excerpt:
Overview
These guidelines provide policies and procedures for the use of Hospice of Michigan’s logo and other key identity elements by:
• Explaining corporate, subsidiary and product names and how they are used correctly.
• Describing the elements of Hospice of Michigan's corporate identity, including the logotype and corporate colors.
• Illustrating common mistakes in using the logo.The corporate identity system includes:
• The icon to the left of the logo’s text;
• The logotype;
• The name “Hospice of Michigan” and the names of any subsidiary or associated programs.
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Graphic Elements of the Hospice of Michigan Identity
graphically, Hospice of Michigan’s corporate identity system consists of the icon and the logotype to its right.
The icon’s distinctive shape projects a elegant, distinguished image that is instantly recognizable. The icon may be used as an artistic element, so long the logo appears at least once in its proper, unaltered format.
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Source:
Hospice of Michigan - Corporate Identity Guidelines [Pdf]
