ASX Announcement - NAB's updated logo reflects broader strategy
National Australia Bank Executive Director and CEO Australia, Ahmed Fahour, today said the bank's refreshed logo reinforces continuing changes being made by the organisation to support the needs and aspirations of our customers.
The new logo comprises a modernised red star situated on a black background over a bold, lower case 'nab', to replace the word 'National'.
Executive General Manager Strategy and Marketing Greg Sutherland said: “We are still National Australia Bank and our brand is NAB. Referring to ourselves as 'NAB', rather than 'the National', is simply in line with the way customers have always referred to us.
“The updated visual identity places greater emphasis on the star and the use of lower case 'nab' in the logo is designed to support the contemporary development of our business. We are about being less institutional, and more relevant for our customers and the communities in which they live.”
Mr Fahour said: “Over the last year we have launched popular, customer-focused products and streamlined processes to make ourselves more responsive. We are reinvesting heavily in the business and in staff training.
“Already, we have seen an increase in customer satisfaction and marketshare. Our updated logo complements real improvements in the business.
“This is not a revolutionary change in our visual identity and implementation will be phased. We are not changing our collateral overnight and most stationery and marketing material will be updated as existing stocks run down. Signage in branches will mainly be installed in line with our current refurbishment program.”
Source:
Nab Group
