UTA unveils new logo
by Patrick McGee
The University of Texas at Arlington's new logo features a large blue “A” and is embedded with the Star of Texas. But for the first time since becoming part of the UT System in 1967, the letters “U” and “T” are absent from the university's emblem.
Instead, in smaller letters under the main logo, reads “The University of Texas.” Under that, in larger letters reads, “Arlington.”
UT-Arlington president James Spaniolo said the new logo is not an attempt to downplay the university's affiliation with one of the nation's best known university systems.
“It doesn't downplay 'University of Texas,' it highlights Arlington,” Spaniolo said after the unveiling of the new brand to hundreds of cheering students showered by confetti.
Dipankar Chakravarti, a University of Colorado marketing professor said the name “University of Texas” must be at least somewhat prominent.
“If people can identify what the logo stands for very quickly then they tend to judge it favorably,” said Chakravarti, past president of the Society for Consumer Psychology. (…)
old UTA logo
Source:
Star-Telegram
