Move Reflects Execution of Strategy to Diversify
SVB Financial Group, formerly Silicon Valley Bancshares, revealed its new logo today as part of a branding effort to align the company's public image with its strategic direction. The logo change signifies the company's successful execution of its long-term strategy to offer diversified financial services to distinct markets and follows the corporate name change that was announced in May 2005.
“We're successfully building SVB into a global financial services
provider; it's important that our name and image reflect who we are today,” (…)
The logo unveiled today was designed to symbolize momentum and forward progress. It represents direction, expansion and precision. In addition, the naming structure connects the four major business units of the company to SVB Financial Group through the repetition of SVB in all the business unit names.
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Source:
PR Newswire
