SIF, parent company of Lyons Seafoods and Farne, changes name to Alfesca
SIF Ltd has changed its name to Alfesca, and at the same time adopted a new logo. Whereas the old name was rooted in traditional sales of seafood products, the new name and logo have been adopted to reflect the extensive transformation that has taken place in the company´s activities and suggest a modern and progressive food producer that aims at becoming a leader in the manufacture and sale of ready-to-eat products in its selected product categories in Europe.
The name Alfesca is made up from alpha, the first letter in the Greek alphabet, and Latin words festivus (festive) and esca (food). The company´s new logo is clear and direct, with a concise reference to the company´s leading position given in the interplay of the letter A and the number 1.
Jakob Sigurdsson, CEO-President of Alfesca, says the company has undergone huge changes over the past two years, and that it can be described today as a new company that is well prepared for further growth. (…)
previous company logo
Source:
Manager Magazin
