Excerpt:
Introduction
These guidelines describe the basic rules of designing with/reproducing the BBCi brand identity. In order to gain maximum benefi t from these guidelines they must be used consistently, as even small variations will undermine the impact of the BBCi brand identity.
The BBCi brand values
Comfortably Exciting
Bringing viewers closer to content they love
Easy access to the free, secure and trusted BBC
Playfully Engaging
Approaching viewers in an entertaining way
Highlighting a modern approach from the BBC
Flexibly Interactive
As much or as little as you want
Adaptable but consistent
Immediate & Fresh
Always up-to-date and refreshingly simple
Close to you
BBCi logotype
The BBCi logotype consists of the ‘BBC blocks’, a red circle containing the letter ‘i’ and the ‘holder’ for the circle (example 1). The ‘i’ stands for ‘interactive BBC’. The red circle represents the red button on a digital remote control: The button that launches interactive content. The ‘holder’ is designed to reinforce the BBC’s ownership of the red button.
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Source:
BBCi Brand Guidelines [Pdf]
