Talisman Brand Guidelines
Excerpt:
Introduction
So why did we choose that quote to start off? Simply because it neatly encapsulates a great deal of what we'll be saying here. It describes what we think the Talisman brand should say – this document is an account of how to best achieve this.
We'll start with a quick discussion of what branding is all about and a condensed version of the 'core values' that we derived to make our brief. We'll then recommend how we think Talisman should be branded in depth, and how we can most efficiently go about changing the way people perceive you.
Finally you'll find some technical appendixes. These are designed to show you how to facilitate the brand in-house and to act as communication guidelines for any third parties.
Our Strategy
We have updated the existing colour scheme of orange and black; partly to assist with highlighting the key business changes but mainly because orange is almost impossible to reproduce well in four colour process printing. We are recommending a six colour palette (see appendix) which will add much greater scope for designing advertising and marketing materials. I have included white in this palette as its crucial to set up strong contrasts in design to make it work effectively – design is as much about what you don't put in as about what you do.
In tandem with this flat colour palette is a set of dramatic abstract images which will help to reflect the renewed energy, positivity and human touch that is now key to Talisman. These elements also reflect the literal translation of 'Talisman' as a carrier of magical powers and will provide a strong contrast to the monotone logotype. (…)
The Talisman Brand Abstracts
Business card back
Business card front
Composite Business Card
Source:
Talisman Brand Guidelines [Pdf]
