TNT Brandweb
Excerpt:
Introduction
Controls and standards are essential for guaranteeing consistency and professionalism in brand implementation. This section contains all the design controls for the TNT brand and examples of their application. (…)
External Communication General Guidelines
Throughout the world the TNT brand communicates with external parties using a consistent and professional visual identity. The more consistent external communications are, the stronger the TNT image and the greater the brand recognition. Consistency not only communicates professionalism, it also tells others that TNT is proud of its image and the unique, quality services it offers.
There are a large number of external communication vehicles within TNT. It is not the aim of these guidelines to set strict rules as to how these should be laid-out as it is important that each of these communication vehicles communicates effectively and in a relevant manner with the intended target audience.
However, in order to retain the integrity and consistency of the TNT brand, it is mandated that the rules guiding the implementation of the brand should be applied at all times. (…)
Compliment Slip
Business card back
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Source:
TNT Brandweb
