Voller Energy’s core brand elements
Excerpt:
One of the key factors in brand success is a continuing dedication to a consistent and coherent visual identity. This strong visual identity unites Voller Energy’s varied communications materials and electronic media with a fresh, contemporary and professional image. These concise guidelines will help you understand the basic principles that control Voller Energy’s visual identity.
Logo elements
The logo consists of 3 elements. The circle device, the typeface and the the strap line. These elements should always remain together in the relationship shown above.
The preferred use of the logo is with the strap line, however the logo may be reproduced without it, where applicable.
Strategic colours
The colour palette is critical to Voller Energy’s brand values, and represents the company’s fresh, modern and clean solution to portable energy. As such it should form a dominant part of any communication piece and is best appreciated when contrasted with white areas.
If additional colors are required, ensure they are sympathetic and do not over dominate the core palette.
some examples
Source:
Voller Energy’s core brand elements [Pdf]
