University of Cincinnati Branding Standards Manual
Excerpt:
What is a brand?
So what do we mean by “brand”and how does that apply to the University of Cincinnati?
Of course the university isn’t just another consumer product. But in the broader context, UC is still something that people “buy.” Students buy UC when they enroll. Alumni when they look to donating. Faculty when they consider working here. The way we brand the university affects these decisions. A branding program is a way to customize this image and to help us adapt to an ever-changing world.
Everything affects a brand, its identity and how it is viewed by the world. Everything we do makes an impression, and every impression we make changes the way people think about the University of Cincinnati. This is why effectively managing the brand’s visual identity is so vital. (…)
University of Cincinnati logo
The University of Cincinnati logo incorporates two graphic elements, the UC symbol and the words “University of Cincinnati.” The two elements have a relationship that helps reinforce the brand character. The university logo must appear prominently on all materials published by the university in print or electronic format. (…)
Design architecture
The architecture for the items you design is created by using shapes and lines embodied within the UC symbol, derived from the pathways concept that informed the university’s identity. For example, if you were to crop in on small, specific areas of the symbol you can create unique shapes. Those shapes can be made into lines, color bars and photographic boundaries. They can then be layered to create depth.You can even subtract items to better enhance your designs. The possibilities are endless. And because they all derive from the same source, they create a visual link for all UC communications. The potential for creating unique design architectures from the UC symbol is nearly unlimited.
Sample architecture
Sample viewbook
Source:
University of Cincinnati Branding Standards [Pdf]
