CEZ Group Corporate Identity Manual
The new web manaul for the largest Czech company CEZ (electricity supplier) was finished this year. It is a very good and extensive manual that includes examples for each single application.
The on-line CI manual is accessible for registered users only, but the registration is automatic.
Excerpt:
Introduction
The manual for usage of standard visual style of the CEZ Group is an original and unique directive for using the means of the standard visual style of the CEZ Group. In this sense, it shall be uderstood as an authoritative directive which sets the rules for creating, manufacturing and using the presented means.
Each person participating in the application of the standard visual style means may work only in accordance with all the rules presented in the manual. Precise observing of the manual rules is in the CEZ Group’s own interest.
Manual shall be used as a directive for sample making. Some of the samples are fully authoritative (for example, mercantile prints), some samples are only examples of the style; these may be further modified and applied according to individual conditions and requirements (for example, marketing materials). (…)
CEZ Group Trademark
The trademark of the Group is the foundation stone of the whole standard visual style.
Simple geometry of the design and its strong colour evoke the basic characteristics of the Group: stability, effectivity and quality.
The trademark is to be used in presentation of all CEZ Group members.
business card
presentation folder (face side)
Marketing Communication
The Visual Appearance of Brochures
examples define the default elements of the title page structure
since it is not possible to define one universal template which would be suitable for all purposes, it is permitted to modify and develop these samples in accordance with the principles outlined bellow
however, the following elements may not be omitted, since they constitute the body of the brochure: the stripe at the head and/or the foot of the page, the brochure title, and the company logo
educational brochure and corporate brochure
Source:
CEZ Group
