Tait Electronics Limited Visual Standards Guidelines
Excerpt:
Introduction
Tait has carefully designed its visual identity programme to represent Tait Electronics in a professional and appropriate manner to our target market and the public at large.
This visual standards guide explains how to use the Tait visual identity elements and is designed to be used by all those people and organisations who are involved with the design, commissioning, purchasing or manufacturing of items or materials upon which the Tait visual identity appears.
These principles and guidelines must be strictly adhered to in order to achieve consistency. No deviations are permitted to be made from any of the standards. (…)
The Signature
The Tait Radio Communications signature comprises three key graphic elements used together in their correct combination and with the correct balance and control.
The Button; The Logotype; Colour
The Tait Radio Communications signature can only be used in the prescribed format ‘Horizontal’ and the proportion and position of each element should not be altered.
(…)
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Source:
Tait Visual Standards [Pdf]
