Edge Trade Introduces a New Coporate Image and Identity
EdgeTrade, the independent, agency only broker and developer of algorithmic strategies and direct market access (DMA) software, today announced the formal introduction of a new corporate identity and image that underscores the benefits of its business model, particularly, in an age of competing interests in institutional, electronic trading. Client firms of EdgeTrade, of which there are more than 150 in North America and Europe, include hedge funds, mutual funds, asset management firms and broker-dealers. A new website (www.EdgeTrade.com) is the launching pad for the company’s focused messaging. (…)
EdgeTrade’s corporate image and identity encompasses a new tagline: The Advantage Is YoursTM. This message will resonate with traders who have all too often witnessed the financial drawbacks of having their trading strategies picked over by brokers who are supposed to be their trusted execution partners. “Bulge bracket shops dissemble on the issue of best execution when their cash equity, market making and proprietary desks are mining client order flow from the very algorithmic strategies that the broker provides to its buy-side client,” said Zasky.
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Edge Trade
