50,000feet Announces Successful Launch of Branding Initiatives for IntercontinentalExchange
Creative agency 50,000feet announced the successful launch of a new corporate identity and website for IntercontinentalExchange (NYSE:ICE), the world's leading electronic energy marketplace. ICE completed an initial public offering during 2005.
Completed in the fourth quarter of 2005, the new ICE corporate identity reinforces the message that ICE offers a powerful combination of futures and over-the-counter (OTC) products and services through its electronically traded energy markets. The ICE corporate website (www.theice.com) was redesigned as part of an initiative to unite the company's various brands under the ICE brand. The new website offers ICE's range of services through an integrated portal and provides traders with direct access to ICE's global energy marketplace, with real-time trade execution and tools such as electronic trade confirmation services and comprehensive energy market data.
“We are committed to providing our customers with a dynamic and accessible energy marketplace,” said Jeffrey C. Sprecher, ICE Chairman and Chief Executive Officer. “Our corporate identity and website represent our commitment to meeting the evolving needs of energy market participants around the world.”
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Source:
BusinessWire
