Cybertrust Unveils New Corporate Logo and Branding
Cybertrust®, the global information security specialist, today unveiled the results of its corporate branding. The new logo and branding represent Cybertrust's position as a global information security services provider and marks the completion of the company's post-merger integration.
“Cybertrust truly is a unique organization and represents a real and dramatic departure from other businesses in the security space. As the only company that combines a 100 percent focus on security, and with our services and solutions-based approach, Cybertrust is the one true global information security specialist,” said Jim Ivers, Cybertrust senior vice president of marketing. “The new logo and brand create a unique identity for a unique company, and help us communicate our value and differentiation to the market.”
The new Cybertrust logo embodies the spirit of the company's brand essence and distinguishes it in the competitive landscape by moving Cybertrust away from the look and feel of a technology product company. The logo is an abbreviation of the Cybertrust name in a simple and sophisticated letterform and typography. The new colors further differentiate the logo by replacing the red and black combination that is prevalent in the security market with colors that better convey the fact that Cybertrust is a global, established leader in the information security market.
(…)
Source:
PR Newswire
