The Evolution of the Kodak brand logo
Excerpt:
Circa 1907.Kodak is the first company to integrate its name and look into a symbol.
Circa 1935. Focus moves to the Kodak name and the red and yellow trade dress color.
1960. The corner curl is introduced.
1971. Kodak adds more complexity to the mark. It still had red and yellow and the Kodak name, but a box and graphic “K” element is added.
1987. A more contemporary type font was used to streamline the Kodak name within the existing logo.
Today. The box is gone, simplifying the logo. The rounded type font and distinctive “a” give the Kodak name a more contemporary look.
Source:
Kodak Logo Evolution
