Cancer Care Ontario - Visual Identity Guidelines
Excerpt:
Visual Identity Guidelines
Our corporate identity expresses who we are as an organization. It reflects how we see ourselves, and it influences how others perceive us.When we express ourselves with consistency and care,we help people recognize who we are and what we stand for – the best quality cancer care for the citizens of Ontario.
This guide provides you with many of the basic components of our identity program. (…)
Our Signature
Our signature is composed of two graphic elements – our symbol and our name. These two elements should always remain in fixed proportion to one another. Their relationship never changes.The Cancer Care Ontario symbol represents the full range of activities that form the cancer care network within Ontario. The use of lower case letters for our name helps communicate a more approachable, softer image.
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Corporate Publications
Source:
Cancer Care Visual Identity Guidelines [PDF]
