RIL plans a makeover with new colours, logo
The Mukesh Ambani-controlled Reliance Industries (RIL) is taking a few steps to refurbish its corporate identity.
The Reliance logo, which is over thirty years old, is getting a makeover. The logo is being standardised for all RIL companies. While the existing gold and black colours have been retained, the font bearing “Reliance Industries Limited” has been changed to make it look more contemporary. Also, the logo will sport the company tagline “Growth is life” for the first time. This change in the logo has been buttressed by a communications campaign which kicked off today.
Over the past three months, every article bearing the RIL insignia, from office equipment to the interiors and exteriors of the plane, has been made to sport the new look. The process of changing over to this new identity is likely to last for another six months.
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Source:
TMCnet
