Vetco Visual Identity Manual
Excerpt:
Introduction
The guidelines set out in this manual, for our revised visual identity, offer the means by which all subsidiaries of Vetco International can achieve the prescribed standards of presentation.
All subsidiaries are expected to conform to the wishes of Vetco International and adhere to the standards laid down. If you are responsible for the production of any communication material internal or external please ensure that you follow these guidelines exactly. (…)
The Icon
A unique ICON has been formed to symbolize the parent company using a stylized ‘v’ and ‘i’ formed from the words Vetco International. These letters have been combined to form a dynamic tick, a seal of approval, an attainment standard, a quality mark.
Set on an oval base (symbolizing the world) with the ‘dot’ of the ‘i’ being used as a satellite to heighten the global aspect of the companys’ business. All subsidiary companies, being part of the parent company Vetco International, will come under this umbrella and will use this ICON as specified and this ICON only.
(…)
brochure styles
Source:
Vetco Visual Identity Manual [PDF]
