
Oregon Arts Comission - Graphic Standards Guide
Excerpt:
Introduction
Purpose
The following pages contain detailed instructions and guidelines for implementing the Oregon Art Commission’s identity system in a variety of applications.
The purpose of this Graphic Standards Guide is to add consistency to
every level of printed communication. This consistency, over time, will provide staff, partners, and the general public with a clear impression of who we are as each piece of communication relies upon and compliments the established image guidelines. (…)
Identity Overview
Components
The look and feel of the Oregon Arts Commission identity is determined by three basic components: the Oregon Arts Commission logo, color, and typography. These elements have been carefully designed and selected to project a coherent, pleasing, and meaningful image of the Commission to our audience. Your intelligent application throughout a wide variety of media, from grant applications to signage, will ensure the continued strength of our visual presence.
The Logo
The identity, comprised of a logomark and logotype, conveys the vitality of the arts in Oregon. Proper and improper use of the Oregon Arts Commission Logo are discussed later in this guide.
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Source:
Oregon Arts Commision - Graphic Standards Guide [PDF]