Novo Visual Identity
Excerpt:
Logo
The Novo logo is the most important element of our visual identity.The wordmark has been created using a type designed exclusively for the Novo Group companies. (…)
Visual expression
Imagery is the most powerful form of visual expression: used in combination with our logo, type, colour and language, our imagery creates a distinctive look and feel that will always be associated with our brand.
The core concept in our visual expression is the use of contrast to create a balance:
- Background colours are always toned-down (usually grey) to signify the professionalism, competency and clarity of our business.
- This neutral and clean background effectively sets off the expressive photos as well as the more vibrant colours of our CVI, to signify the dynamic aspects of our brand - the values that set us apart.
publications
Source:
Novo Visual Identity
