Eidos Identity Style Guidelines
Excerpt:
The Eidos Story
Eidos has reached an exciting stage in its development as a dynamic company. We are in a period of evolution, and through our experience and knowledge of the ever-changing requirements of the market-place and technology, we are making the transition into a forward looking, customer focused, market-smart publisher of entertainment software.
As Eidos grows and evolves it is vital that our brand keeps pace with these changes. To mark this transition, we have created a new and refreshed identity which is both aligned with our corporate strategic aims and better reflects the strengths and future aspirations of our Company.
A strong visual identity is more than just a logo. It is a set of effective communication tools and the development of a central theme that focuses on evolution, intellectual property, development expertise, original content and sustainable growth. Working together, these will enable Eidos to enhance and protect its brand. (…)
Creating a New Profile
We have created a unique logotype to reflect the dynamism and progressive strengths of the Eidos brand. It is intended to improve recognition and enhance the impact of the brand at all its touchpoints.
To derive maximum benefit from the identity requires that we protect it and use it in a consistent and professional way. Our new visual identity is based on the use of three key graphic elements; logotype,
colours and typeface.
A distinctive new colour purple has been chosen to complement the elements of the new logotype.
Source:
Eidos Identity Style Guidelines
