New Look for Europ Assistance
Leading worldwide assistance company unveils new corporate identity
Europ Assistance has revealed its new corporate identity in a co-ordinated worldwide unveiling which reaches 4,000 employees in 208 offices across the globe. This pioneering company has been a market leader in global assistance services for over 40 years with 35 of those years in the UK.
Chris Reynolds, Commercial Director at Europ Assistance explains, ‘The development of our corporate identity has been an enormous undertaking, involving the communications teams from every region. The rationale behind the revamp is sustain our development and have a greater impact on our competition.
The changes to the logo are subtle, allowing us to retain the considerable brand equity we have created over the past 35 years of looking after UK customers, but the new logo conveys more emotion and movement. The rounding of the logo reflects our worldwide presence and the added highlights provide depth in a contemporary style’
Europ Assistance has compelety re-designed its corporate website to co-incide with this brand identity launch. Alongside this, a new group intranet site provides all staff members with key information on current issues within the organisation.
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Source:
Europ Assistance
