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Good Technology Brand Identity Guide

Excerpt:
Introduction
Good Technology has a simple purpose. We make work easier, faster, more productive, and more profi table—both for mobile professionals individually and their enterprises as a whole. The wireless messaging and data access solutions we create are so intuitive, functional, and powerful that they often speak for themselves. But even when they do, our products have an invaluable asset speaking for them as well: The Good brand.

This guide details the visual elements that support the Good brand. It also explains how, when used correctly and consistently, these elements speak for Good Technology in an articulate and compelling way. (…)

The Good Logo
The Good logo is the cornerstone of the Good brand. Its solid, square shape symbolizes uniformity and stability, evident in how Good products provide the foundation for a broad spectrum of wireless applications, handhelds, and networks.

Likewise, the logo’s simplicity refl ects the order, consolidation, and feeling of control Good Technology gives to its users. (…)

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4-page brochure



Source:
Good Technology Brand Identity Guide

Carola Hopp, 13. Dec. 05