Indian Airlines Launches New Identity
December 7 marks the beginning of a new epoch in Indian Airlines. The Airbus A319 aircraft which landed at Delhi Airport today launched the new Indian Airlines name and identity. After ruling the skies for more than 50 years and with many significant improvements in the last decade, Indian Airlines is gearing itself for tougher challenges. The A319 aircraft taken on lease is the first new type of aircraft to join the fleet after a long gap of 11 years. Four more will join shortly. The fleet acquisition plan for 43 aircraft is also underway and the airline hopes to take delivery of the new aircraft beginning next year end.
Signifying continuity with change, the new look of the airline communicates a bold, striking, progressive and distinctive image for the airline. It is a contemporary graphic representation inspired by the wheel of the Sun Temple at Konark, which symbolizes timeless motion, convergence and divergence. It also embodies the solidity and trust that has stood the test of time.
Maintaining the continuity and strengthening the brand is the familiar orange colour, but along with a dash of blue that is vibrant and has a natural affiliation with the sky and aviation. The big and bold font connotes the inherent strengths and the solid base of the airline, of its vast network, technology and infrastructure.
The rebranding, the arrival of new aircraft on lease, the acquisition of 43 aircraft, the proposed IPO - all signal a resurgent airline with a renewed sense of dynamism and energy.
Source:
Indian Airlines
