Local Search Engine, yellowpages.com, Relaunches Website
Local search engine, yellowpages.com, has relaunched its Internet Yellow Pages (IYP) platform in an effort to deliver deeper, more relevant local advertising content to consumers.
yellowpages.com LLC, is a joint venture between the new ATandT Inc. and BellSouth Corp.
According to Charles Stubbs, President and CEO of yellowpages.com, ''Today we celebrate the launch of a new yellowpages.com site that further leverages, in the online space, the rich directory heritage of the new ATandT and BellSouth - under a brand that our research shows is the most recognized URL in local search. This is a significant milestone for us - and for the industry - as we remain dedicated to providing the most logical source for advertisers and consumers who are increasingly searching the Internet for local information.'' (…)
With the re-launch, the company also has unveiled its new logo design, which replaces the “A” in YELLOWPAGES.COM with the well-known “walking fingers” icon that is indelibly connected to Yellow Pages directories and local consumer solutions. A multimedia advertising campaign will debut in January 2006.
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