Unisem Unveils New Look
Unisem today unveils a new corporate logo and design. The dynamic, fresh and striking look will replace the 3 blue wafers ‘U’ logo that has served as Unisem’s logo since 1991.
Unisem said the change accentuates the UNISEM name as a global brand and reflects the significant broadening of capabilities that occurred in recent years as the company expanded across the globe and introduced a portfolio of new products and services. The new logo and brand will project the significance of this change to our shareholders, customers, suppliers and employees.
“Unisem is a vastly different company today. Many people don’t realize how much we’ve evolved,” said Unisem Chairman and Managing Director John Chia. “Today we are bringing our look up to speed with our capabilities and identity.”
Changing Unisem’s visual identity may be one of the most significant corporate identity transformations in the company history. The visual changes will further communicate the global reach and expanding capabilities of Unisem. And while blue will no longer remain the primary color representing Unisem, the vibrant red with the complementary grey will be used for the corporate colors, and will become part of the design of the Unisem group’s signage and buildings.
(…)
Source:
Unisem
