Redesigning Identity
Graphic Design Strategies for Success
by Catharine Fishel
Rockport Publishers | January 2000 | 160 pages |hardcover
ISBN 1-56496-624-0
Image is king.
And visual identity is its signature. How do top firms redesign this graphic signature without losing ground? Open these pages and explore twenty-five graphic redesign projects from an international group of designers: Take a state-of-the-industry look at identity programs that modernize, reposition, define, and spell renewed success.
Thirty profiles trace the process of redesigning a company’s graphic identity: before-and-after examples, false starts, sketches, processes, and finished works of design from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China, and the United States.
Credits:
Rockport Publishers
