CCH Tax and Accounting Launches New Corporate Brand Identity: CCH, a Wolters Kluwer Business
New Name for Next Generation of CCH's Leading Tax and Accounting Solutions Signals Strength as Part of Wolters Kluwer Organization
CCH Tax and Accounting, a leading provider of tax, audit and accounting information, software and services announced today that it is adopting a new brand identity that more closely aligns the business within the overall Wolters Kluwer organization, while retaining the best-known name in the tax and accounting industry — CCH. Effective today, the group's name will change from CCH Tax and Accounting to CCH, a Wolters Kluwer business ( http://tax.cchgroup.com/ ).
The new identity represents the next generation of CCH tax and accounting solutions, and includes a new logo, replacing the former two-color CCH logo with a new four-color logo that represents Wolters Kluwer brands worldwide.
The new brand identity will appear along with the CCH and ProSystem fx product names in the United States, and also across the Wolters Kluwer tax businesses in Canada and Asia Pacific. The change was announced by Nancy McKinstry, Wolters Kluwer Executive Board Chairman and CEO, at the CCH Tax and Accounting Users Conference in Scottsdale, Ariz. on November 7.
“It's the best of both worlds and a logical progression for our organization,” said CCH President and CEO Kevin Robert. “By keeping the CCH name and also aligning ourselves more closely with Wolters Kluwer, we're keeping the trusted CCH name prominent, while at the same time signifying a greater level of investment and depth and breadth of resources that come from being part of a global corporation. Customers can expect CCH, a Wolters Kluwer business to leverage greater content, technology, resources and funding to deliver best-of-breed integrated workflow solutions to make them even more successful.”
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Source:
PR Newswire
